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We stopped calling it a womens programme and applications tripled

naledi_sContributor··1 view
Same programme, same eligibility, different name. We called it a leadership programme and said in the body who it was for. I am not sure what to conclude from that, but it is a real number and somebody else may find it useful.
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3 replies

ifeoma_aBuilder·
Worth saying this can cut the other way in places where the explicit label is what makes it feel safe. Probably depends where you are.
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maria_santosContributor·
We saw something similar with a youth programme. The label put off exactly the people it was meant to attract.
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